With the success of Black Pizza (for the Blackpink concert), Pizza Hut Indonesia wanted to do the same for Coldplay’s November 2023 concert.
The task was to create a special pizza referencing Coldpay’s famous “Yellow” song, whilst still being respectful to the country’s culture & religion. So I came up with the Yellow Pizza garnished with star-shaped pepperoni toppings!
Agency: HAVAS Media Ortega x HAVAS Indonesia
Partner: Crystal Yaptinchay